0 to 250k followers in 3 years. A Master's in Marketing. Everything in between.
I started Olive The Agency to help business owners with real meaning behind what they do — including side hustles — who had no clue where to start with marketing. Not big corporations with marketing departments already in place. The small guy.
Then I had children, and the goal shifted again: build something with the flexibility to work around them, not against them. Olive has been built around that ever since.
I grew an Instagram account from zero to 250,000 followers over 3 years — not overnight, not from one lucky viral post, but from actually applying a system consistently. That's the proof behind everything Olive teaches.
Alongside that, my career has spanned e-commerce, branding, new product development, social media strategy and content, and influencer marketing — so the strategy isn't built around one channel or one trend, it's built around how marketing actually works end to end.
"People buy people. Sell the feeling."
Everything Olive teaches — the ROOTS Method, the GROVE Framework, the caption formulas — traces back to that one lesson, learned across a career, not just one job.
This is the belief Olive is built on, even when it goes against what everyone else in the industry is doing. Authenticity and real community beat trend-chasing, every time — it's slower, and it's the only version that actually lasts.
I don't work with politicians or generic businesses without a clear point of view. This isn't for people looking for a quick fix, or who think they already know best. It's for business owners ready to do the work, and be genuinely themselves while doing it.
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